{"id":38,"date":"2026-01-19T21:50:29","date_gmt":"2026-01-19T20:50:29","guid":{"rendered":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/?page_id=38"},"modified":"2026-01-20T19:18:32","modified_gmt":"2026-01-20T18:18:32","slug":"en-savoir-plus-sur-la-licence","status":"publish","type":"page","link":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/lp-e-commerce\/en-savoir-plus-sur-la-licence\/","title":{"rendered":"En savoir plus sur la licence"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Objectifs et contenus de la Licence E-commerce &amp; Marketing Num\u00e9rique parcours Marketing Digital<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center has-white-color has-text-color has-background has-link-color wp-elements-03bef2fcad59c7edb07decf1a0aa9f11\" style=\"background-color:#18345b;font-style:normal;font-weight:200;grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-content\/uploads\/2026\/01\/1267B857-4B5B-49F9-97EE-3A591035CAC0.png\" alt=\"\u00e9tudiant skillfor\" class=\"wp-image-116 size-full\" srcset=\"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-content\/uploads\/2026\/01\/1267B857-4B5B-49F9-97EE-3A591035CAC0.png 1536w, https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-content\/uploads\/2026\/01\/1267B857-4B5B-49F9-97EE-3A591035CAC0-300x200.png 300w, https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-content\/uploads\/2026\/01\/1267B857-4B5B-49F9-97EE-3A591035CAC0-1024x683.png 1024w, https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-content\/uploads\/2026\/01\/1267B857-4B5B-49F9-97EE-3A591035CAC0-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>La licence professionnelle en&nbsp;<strong>E-commerce et Marketing Num\u00e9rique<\/strong>&nbsp;forme des professionnels capables d\u2019int\u00e9grer le web \u00e0 la strat\u00e9gie commerciale et marketing des entreprises. Elle allie des comp\u00e9tences techniques du webmarketing \u00e0 des capacit\u00e9s d\u2019analyse strat\u00e9gique et op\u00e9rationnelle. La formation se r\u00e9alise en alternance et vise une insertion rapide sur des postes \u00e0 responsabilit\u00e9s dans le digital.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Objectifs p\u00e9dagogiques<\/strong><\/h3>\n\n\n\n<p>La Licence professionnelle E-Commerce et Marketing Num\u00e9rique Parcours Communication Digitale a pour objectif :<\/p>\n\n\n\n<ul style=\"background-color:#18345b\" class=\"wp-block-list has-background\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-383eaee6fd2b0d151b2827bf751407ca\">d&rsquo;int\u00e9grer le web \u00e0 la strat\u00e9gie de l&rsquo;entreprise de mani\u00e8re optimale<br>et, au niveau op\u00e9rationnel,<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-5905e8e4b57503def7b01136034c553a\">de ma\u00eetriser les technologies du webmarketing,<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-8a11074d17198014212051b00b5f4058\">de g\u00e9rer les projets e-commerce tant dans leurs dimensions<br>techniques que commerciales et logistiques,<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-fdf4f64ae44982203c031e05fc30263b\">de concevoir et de r\u00e9aliser les applications op\u00e9rationnelles comme la cr\u00e9ation de sites Web, l&rsquo;e-communication, la gestion de la relation client, la gestion de la cha\u00eene logistique&#8230;<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-ec52713e0a965547ce2f0933e6ec7ca0\">d&rsquo;optimiser des contacts<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-c687ba52567305af327ea36125a41521\" style=\"font-style:normal;font-weight:200\">de fid\u00e9liser la relation entre cibles et entreprise<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Programme de la formation<\/h3>\n\n\n\n<ul style=\"background-color:#18345b\" class=\"wp-block-list has-white-color has-text-color has-background has-link-color wp-elements-43c9d92f5af8cdd9b08ec3135c6f168b\">\n<li style=\"font-style:normal;font-weight:200\"><strong>Usages num\u00e9riques<\/strong>&nbsp;\u2013 60 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Exploitation de donn\u00e9es pour l\u2019analyse<\/strong>&nbsp;\u2013 60 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Expression et communication \u00e9crite et orale<\/strong>&nbsp;\u2013 60 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Positionnement professionnel<\/strong>&nbsp;\u2013 60 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Action en responsabilit\u00e9<\/strong>&nbsp;\u2013 120 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Techniques d\u2019information et communication<\/strong>&nbsp;\u2013 126 h<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:200\"><strong>Strat\u00e9gies marketing et commercialisation<\/strong>&nbsp;\u2013 120 h<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Modalit\u00e9s p\u00e9dagogiques<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-background has-link-color wp-elements-56fc8c7151455e8a4aad5c5eaf1ec377\" style=\"background-color:#18345b;font-style:normal;font-weight:200\">La formation combine des cours en centre et des missions en entreprise via l\u2019alternance, int\u00e9grant des activit\u00e9s pratiques, des travaux dirig\u00e9s et un tutorat e-learning. Les outils num\u00e9riques et logiciels m\u00e9tiers sont utilis\u00e9s pour renforcer l\u2019apprentissage.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/cfa\/cfa-1\/\" style=\"background-color:#18345b;text-decoration:underline\" rel=\"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/cfa\/cfa-1\/\"><strong>D\u00e9couvrir le campus<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.martinique.cci.fr\/iso_upload\/1_Licence%20Pro%20E-commerce%20et%20marketing%20numerique_FFOR-v_0.pdf\" style=\"text-decoration:underline\" rel=\"https:\/\/www.martinique.cci.fr\/iso_upload\/1_Licence%20Pro%20E-commerce%20et%20marketing%20numerique_FFOR-v_0.pdf\"><strong>T\u00e9l\u00e9charger le programme<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-luminous-vivid-amber-background-color has-background wp-element-button\" href=\"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/candidater\/\" style=\"text-decoration:underline\"><strong>Candidater<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs et contenus de la Licence E-commerce &amp; Marketing Num\u00e9rique parcours Marketing Digital La licence professionnelle en&nbsp;E-commerce et Marketing Num\u00e9rique&nbsp;forme des professionnels capables d\u2019int\u00e9grer le web \u00e0 la strat\u00e9gie commerciale et marketing des entreprises. Elle allie des comp\u00e9tences techniques du webmarketing \u00e0 des capacit\u00e9s d\u2019analyse strat\u00e9gique et op\u00e9rationnelle. La formation se r\u00e9alise en alternance et [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":11,"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":301,"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/pages\/38\/revisions\/301"}],"up":[{"embeddable":true,"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"https:\/\/dupont.tmp26.iutn.o2switch.site\/module_2_wordpress\/wordpress_02\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}